Notes on search, AI and brand.
Practical thinking on getting found, in Google, in AI answers and on the platforms where your name matters.
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18 Sep 2026
SEO, AEO and GEO: what actually changes
Search now answers many questions before anyone clicks. Here is the short version of what each acronym means and what to do about it.
AI search -
9 Sep 2026
Your LinkedIn profile is your second homepage
Before a meeting, a hire or a purchase, people look you up. What they find should say the right thing.
Personal branding -
27 Aug 2026
Local SEO: five fixes before anything else
Most local businesses lose ground on the basics. Start here before spending on anything more advanced.
Local SEO -
12 Aug 2026
A website that ranks starts before the design
SEO added after launch is expensive. Plan search into the site before a single layout is drawn.
Web